Pinterest may be one of the most underrated social media for small businesses, especially retailers. For SMB retailers, Pinterest is the ultimate tool to drive customer engagement, create strong visual brand, and most importantly, sell products.
Pinterest has over 150 million active users and out of that 150 million, 87% of Pinners have purchased a product because of Pinterest. Even more, 93% of Pinners have used Pinterest to plan for a future purchase.
This means, Internet users across the world are utilizing this social media site mostly for the purpose of making a purchase. Pinterest is the first mainstream social media to successfully pull this off.
With all this said, if you are an SMB retailer and do not currently have a Pinterest account, you need to get started now! Here are 29 Pinterest hacks to get you started.
1.Shared Content Boards
If you collaborate with a lot of business partners, influencers, or just love utilizing user generated content, shared content boards are for you! Follow these steps to create your shared content board.
Video content is growing in popularity on social media, including Pinterest. Since Pinterest is becoming more video-friendly, consider creating a board for all of your video content.
Create a contest board! Pinterest contests are great, but they can get messy if not organized and maintained correctly. Create a shared content board and run a Pinterest contest so all of your customer’s pins will be in one location.
Pinterest users tend to use this platform to search DIY projects, home décor, fashion trends, recipes, etc. The common trend here is lifestyle improvement. Whether you own fashion boutique or a pet grooming shop, find a way to incorporate your business with a lifestyle board full of fun tips.
5. “How-To” Board
Speaking of DIY projects, Pinterest reigns queen of them. Incorporating a “how-to” board onto your Pinterest page can be extremely helpful for customers who are visiting your page in hopes of getting some tips from an expert.
6.Strong Visual Appeal
Pinterest is all about the visuals! Being a photo-based social media platform, it’s important to pin visually appealing and attractive photos with your posts.
7.Longer Pins (images)
Since images in the Pinterest feed have a 235 pixel limit on width, it’s important to utilize longer images on Pinterest. Follow the 2:3 aspect ratio when pinning images with 600 pixel wide by 900 pixel tall images or 800 pixel wide by 1,200 pixel tall images.
If your blog focuses on popular Pinterest categories (home, art, fashion, food, etc.), share your blog content on Pinterest! Create a fun image to pair with your post, add a short description, and pin away! Also consider using a shared content board to feature guest blog writers.
Pinterest is all about the customer! It’s hard to self-promote on Pinterest because it is a social media that is mostly used for self-improvement, whether that be fitness tips, recipes, or to shop. Think about the things your customers would want to see on your Pinterest and post on those topics.
10.Curated vs. Native
Make sure to leverage both native (self-created) and curated (created by another user) content on your Pinterest. If you’re struggling to curate content, try tagging influencers and user that you would like to interact with in your pins.
Since the Pinterest feed accommodates to longer images, infographics are perfect for pinning! Use a free infographic maker like Venngage to get started.
12.Create content for mobile
75% of Pinterest usage takes place on a mobile device. It’s important to keep this in mind and optimize your pins for mobile devices.
13.Set-up & use rich pins
Rich pins provide more context about idea by showing more information directly on a Pin. Set up and use rich pins to add product information, recipe ingredients, article descriptions, and information on downloading apps.
14.Pin scheduling tools
In order to stay relevant on Pinterest, you have to pin often. Use a Pinterest scheduling tool like Tailwind or Hootsuite to pre-schedule your pins and save time in your social media marketing.
15.Include a “Pin It” button on your blog
Get other people to share your blog content by including a “Pin It” button on your blog, and make sure your blog post is set up to seamlessly convert into a visually appealing pin.
16.Pin automation (IFTTT)
IFTTT (if this, then that) is a great site for automating follows, replies, and more on social media. If you want to automatically follow anyone who repins your content, or repin content that mentions your business, try IFTTT for Pinterest.
17.Social media monitoring tools
Utilize social media monitoring tools to see who is talking about your business and if you are receiving positive or negative feedback. You can use Google Reader to track your Pinterest reputation – and it’s free!
18.Use Pinvolve to convert your Facebook posts to pins
Pinvolve is a tool that will allow you to automatically convert your Facebook posts into pins, making it easy to stay consistent across all social media platforms.
19.Use photography tools for your pins
Don’t have time to take your own Pinterest worthy photos? No worries – there are plenty of free photography tools like Pablo by Buffer that you can use to source your Pinterest photos. Also try these 14 outstanding free stock photo sites!
20.Pin it for later links
It’s a busy world we live in and not everyone has time to read or watch content as they see it. Try adding a “pin it for later” link on your posts as an easy way for viewers to save your content for later.
Use 20-30 keywords in your promoted pins to ensure that your pin gets noticed and shows up in the right category.
22.Usa CTA in pin description
Add a clear call-to-action in your pin description. Whether your CTA is “Buy Now” or “Read More”, it will help drive more engagement on your pins.
23.150 to 300 word descriptions
Add a clear and concise description that provides just enough information on your product so that viewers will want to learn more. Using between 150 and 300 words is the ideal description length for pins.
24.Include links in pin and board descriptions
If your goal is to drive viewers to your site or blog, include the link in the pin and board description. Having the link right in the description increases the likelihood for viewers to click through to your site.
25.Utilize Pinterest Analytics
If you’re new to measuring analytics, start with Pinterest Analytics! Pinterest provides a great set of analytics including pin impressions, daily viewers, and general audience analytics to help you measure the success of your Pinterest strategy and make the necessary adjustments.
26.Use light images over dark ones
Research shows that lighter-colored images are consistently repined more than darker images. Make sure to use brighter colors and lighting to increased likelihood of your pin going viral!
27.Choose the right cover photo for your boards
Pinterest is a visual social media site, so it is important to make sure that your cover photos match the visual style of your brand. Take some time to evaluate your business’ visual style and find some killer photos to add for your Pinterest cover photo and board images.
Create a seasonal campaign by pinning images, products, and articles that are most appropriate for each season. For example, fall is a great time to promote candles and fall décor, sweaters and scarves, DIY Halloween costumes, or pin your best homemade pumpkin pie recipe.
29.Create a visual style
Part of building your brand is creating a visual style – the same thing goes for Pinterest. Create a visual style that you can use across all pins that fits well with your business and stick to it.
Pinterest is a great place for local retailers and SMB merchants to improve their findability and create product and infographics that deliver them added value traffic to their websites.
In an era when Facebook and Instagram Ads don’t work as well as they once did, hacking Pinterest is becoming more important for small businesses that need to find new ways to stand out. We hope this guide as helpful to you in how to optimize the user of Pinterest for retail marketing.
Brianna Moriarty is the Marketing Communications Associate for Star Micronics with a focus in content creation and social media marketing. She frequently writes content to help small businesses build their marketing strategy and social media presence. Outside of her writing, Brianna enjoys traveling, music, fitness, and lots of coffee. LinkedIn | Twitter.