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29 Pinterest Hacks for Small Businesses

Pinterest may be one of the most underrated social media for small businesses, especially retailers. For SMB retailers, Pinterest is the ultimate tool to drive customer engagement, create strong visual brand, and most importantly, sell products.

Pinterest has over 150 million active users and out of that 150 million, 87% of Pinners have purchased a product because of Pinterest. Even more, 93% of Pinners have used Pinterest to plan for a future purchase.

This means, Internet users across the world are utilizing this social media site mostly for the purpose of making a purchase. Pinterest is the first mainstream social media to successfully pull this off.

With all this said, if you are an SMB retailer and do not currently have a Pinterest account, you need to get started now! Here are 29 Pinterest hacks to get you started.


1.Shared Content Boards

If you collaborate with a lot of business partners, influencers, or just love utilizing user generated content, shared content boards are for you! Follow these steps to create your shared content board.

2.Video Board

Video content is growing in popularity on social media, including Pinterest. Since Pinterest is becoming more video-friendly, consider creating a board for all of your video content.

3.Contest Board

Create a contest board! Pinterest contests are great, but they can get messy if not organized and maintained correctly. Create a shared content board and run a Pinterest contest so all of your customer’s pins will be in one location.

4.Lifestyle Board

Pinterest users tend to use this platform to search DIY projects, home décor, fashion trends, recipes, etc. The common trend here is lifestyle improvement. Whether you own fashion boutique or a pet grooming shop, find a way to incorporate your business with a lifestyle board full of fun tips.

5. “How-To” Board

Speaking of DIY projects, Pinterest reigns queen of them. Incorporating a “how-to” board onto your Pinterest page can be extremely helpful for customers who are visiting your page in hopes of getting some tips from an expert.


6.Strong Visual Appeal

Pinterest is all about the visuals! Being a photo-based social media platform, it’s important to pin visually appealing and attractive photos with your posts.

7.Longer Pins (images)

Since images in the Pinterest feed have a 235 pixel limit on width, it’s important to utilize longer images on Pinterest. Follow the 2:3 aspect ratio when pinning images with 600 pixel wide by 900 pixel tall images or 800 pixel wide by 1,200 pixel tall images.

8.Blog Content

If your blog focuses on popular Pinterest categories (home, art, fashion, food, etc.), share your blog content on Pinterest! Create a fun image to pair with your post, add a short description, and pin away! Also consider using a shared content board to feature guest blog writers.


Pinterest is all about the customer! It’s hard to self-promote on Pinterest because it is a social media that is mostly used for self-improvement, whether that be fitness tips, recipes, or to shop. Think about the things your customers would want to see on your Pinterest and post on those topics.

10.Curated vs. Native

Make sure to leverage both native (self-created) and curated (created by another user) content on your Pinterest. If you’re struggling to curate content, try tagging influencers and user that you would like to interact with in your pins.


Since the Pinterest feed accommodates to longer images, infographics are perfect for pinning! Use a free infographic maker like Venngage to get started.

12.Create content for mobile

75% of Pinterest usage takes place on a mobile device. It’s important to keep this in mind and optimize your pins for mobile devices.

13.Set-up & use rich pins

Rich pins provide more context about idea by showing more information directly on a Pin. Set up and use rich pins to add product information, recipe ingredients, article descriptions, and information on downloading apps.


14.Pin scheduling tools

In order to stay relevant on Pinterest, you have to pin often. Use a Pinterest scheduling tool like Tailwind or Hootsuite to pre-schedule your pins and save time in your social media marketing.

15.Include a “Pin It” button on your blog

Get other people to share your blog content by including a “Pin It” button on your blog, and make sure your blog post is set up to seamlessly convert into a visually appealing pin.

16.Pin automation (IFTTT)

IFTTT (if this, then that) is a great site for automating follows, replies, and more on social media. If you want to automatically follow anyone who repins your content, or repin content that mentions your business, try IFTTT for Pinterest.

17.Social media monitoring tools

Utilize social media monitoring tools to see who is talking about your business and if you are receiving positive or negative feedback. You can use Google Reader to track your Pinterest reputation – and it’s free!

18.Use Pinvolve to convert your Facebook posts to pins

Pinvolve is a tool that will allow you to automatically convert your Facebook posts into pins, making it easy to stay consistent across all social media platforms.

19.Use photography tools for your pins

Don’t have time to take your own Pinterest worthy photos? No worries – there are plenty of free photography tools like Pablo by Buffer that you can use to source your Pinterest photos. Also try these 14 outstanding free stock photo sites!


20.Pin it for later links

It’s a busy world we live in and not everyone has time to read or watch content as they see it. Try adding a “pin it for later” link on your posts as an easy way for viewers to save your content for later.


Use 20-30 keywords in your promoted pins to ensure that your pin gets noticed and shows up in the right category.

22.Usa CTA in pin description

Add a clear call-to-action in your pin description. Whether your CTA is “Buy Now” or “Read More”, it will help drive more engagement on your pins.

23.150 to 300 word descriptions

Add a clear and concise description that provides just enough information on your product so that viewers will want to learn more. Using between 150 and 300 words is the ideal description length for pins.

24.Include links in pin and board descriptions

If your goal is to drive viewers to your site or blog, include the link in the pin and board description. Having the link right in the description increases the likelihood for viewers to click through to your site.

25.Utilize Pinterest Analytics

If you’re new to measuring analytics, start with Pinterest Analytics! Pinterest provides a great set of analytics including pin impressions, daily viewers, and general audience analytics to help you measure the success of your Pinterest strategy and make the necessary adjustments.

26.Use light images over dark ones

Research shows that lighter-colored images are consistently repined more than darker images. Make sure to use brighter colors and lighting to increased likelihood of your pin going viral!

27.Choose the right cover photo for your boards

Pinterest is a visual social media site, so it is important to make sure that your cover photos match the visual style of your brand. Take some time to evaluate your business’ visual style and find some killer photos to add for your Pinterest cover photo and board images.

28.Seasonal pins

Create a seasonal campaign by pinning images, products, and articles that are most appropriate for each season. For example, fall is a great time to promote candles and fall décor, sweaters and scarves, DIY Halloween costumes, or pin your best homemade pumpkin pie recipe.

29.Create a visual style

Part of building your brand is creating a visual style – the same thing goes for Pinterest. Create a visual style that you can use across all pins that fits well with your business and stick to it.

Pinterest is a great place for local retailers and SMB merchants to improve their findability and create product and infographics that deliver them added value traffic to their websites.

In an era when Facebook and Instagram Ads don’t work as well as they once did, hacking Pinterest is becoming more important for small businesses that need to find new ways to stand out. We hope this guide as helpful to you in how to optimize the user of Pinterest for retail marketing.

Happy pinning!

Brianna Moriarty is the Marketing Communications Associate for Star Micronics with a focus in content creation and social media marketing. She frequently writes content to help small businesses build their marketing strategy and social media presence. Outside of her writing, Brianna enjoys traveling, music, fitness, and lots of coffee. LinkedIn | Twitter.

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Why SMB Can Benefit from User Generated Content

Retail brands and small businesses are starting to learn the efficacy of resharing the content of their customers in creative ways, otherwise known as user generated content.

In an age of word of mouth, peer influencers and micro attention spans on mobile devices; if marketing is going to be customer-centric; content may as well come from them as well.

After all; a 6.9x increase in engagement is considerable.

The younger generation has retailers in a pinch with their distrust of traditional advertising. Of course, we can’t even blame them for being ad weary, when the Atlantic (via Sprout Social) reports that “the average consumer is bombarded by over 3,000 advertising messages a day. In a world of ad blindness, how can a small business get the word out about their products? The answer is simple: give customers incentive to advertise to themselves. is a good example of a brand that demonstrates the value of building and celebrating an active customer community base. UGC is after all at the intersection of customer success, testimonials and social media itself as a social commerce platform. It is one of the most effective means of obtaining brand trust, awareness and advocacy in the age of authentic marketing.

What’s There to Gain from UGC?

User generated content (UGC) refers to written content, social media updates, images, and video content created for a brand by customers. UGC gets more shares than brand curated content and, according to the Later blog, “Millennials trust user generated content 50 percent more than other types of media.” And it’s not just Millennials that prefer UGC. A recent Harris study (via Curalate) found that 62 percent of adults in the United States report being influenced to make a purchase based on a friend’s social media posts.

In an era where content itself is becoming stoppable; one has to wonder at the future of UGC for SMB merchants as a trend that is particularly effective.

With user generated content garnering so much free traction, companies which don’t take advantage of the free promotion are missing out on a huge opportunity to grow their brand and increase customer engagement.

Reach the Right People

Creating a user generated content campaign gives a brand visibility among their followers’ social media networks. Audiense reports that “84 percent of people are more likely to trust opinions from people they know than from traditional advertising.”

Since many of a brand’s second degree connections will also fall within their target demographic, a UGC campaign is a great method to gain traction with potential customers.

Small Businesses Reap Big Profits

Although UGC Campaigns are beneficial for brands of every size, they’re especially beneficial for small businesses. Since small businesses have less red tape than larger companies, they’re often able to be more creative and offer customers a faster response time than their contemporaries. This creates quick and measurable growth for the business in question.

Small businesses can also use UGC campaigns to promote in-store sales and events, thus engaging their local community and bringing traffic into their stores.

Since major brands have already been gaining a lot of ROI from UGC, it might be time small businesses implement it to cater to the new consumer.

Getting Started with UGC

There are a few options for small business retailers looking to start their own UGC campaign. Before getting started, it’s important for retailers to hone in on their brand’s message or theme, and to figure out what type of campaign is most in alignment with the lifestyle of their brand.

Image-driven campaigns are the most effective, so creating an effective campaign means choosing which type of image will work best with the product and demographic.

Quick and Easy Way to Get Started

The fastest way for a small business to get started with UGC is to create their own branded hashtag on Twitter or Instagram, and to invite customers to submit photos for the chance to have their image reposted on the brand’s page. When doing this, it’s important to give followers specific guidelines for the image and to post examples of the type of image the brand wants.

For some customers, the potential to have their image shared with a brand’s following is incentive enough to generate content for the brand. For others, the incentive to win a prize or receive a discount on their next purchase will prove the most effective.

Promos on receipts are very compatible with UGC, as one of our up coming products can leverage it for small business retailers.

Source: images and graphs for this article from Mary Meeker 2017 trends deck.

Jasmine Glasheen is a Freelance Writer and Retail Strategist. A panelist on RetailWire’s BrainTrust, Jasmine has been published on Retailwire, Independent Retailer, CART, and many others. She was formerly the editor of Off-Price Retailing magazine, and has been quoted both in Forbes and in RetailDive. When she’s not at her keyboard, you’ll find her guzzling kombucha or dancing like a maniac. LinkedIn | Twitter

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Amazon Echo Look Launches Amid Controversy

Artificial Intelligence of the Fashion Selfie

Alexa, become my personal stylist.

Amazon’s latest consumer product is a $200 Echo Look that enables fashion lovers a new way to capture, compare and let machine learning into their wardrobe.

Echo Look is an oval-shaped good looking devices with LED lights and the voice-controlled camera we’d expect.

Echo Look is basically an upgraded Amazon Echo; but is also able to take full-body shots and videos to help you with “style check” features and a pocket fashion guide.

Who needs Facebook; when you have your Look Book assistant right beside you. Gone are the days Alexa only helps you with the news and the weather; now before you run off to work (or school), there’s a smart mirror in your room. Echo Look has embedded “fashion specialists” to help you train the software to be a better judge of your choice of style.

This has privacy analysts concerned about letting Amazon into our closet. However, Alexa as a digital assistant is proving to be one of the universal voice interfaces (UVIs).

The launch of Amazon Echo Look has brought an interesting debate about the impact of artificial intelligence on apparel and the evolution of the selfie; in the fast fashion world.

What can Amazon Echo Look Do?

As a natural extension of Alexa, Amazon Look can help you judge your outfits and help you share them with your friends with the ultimate convenience.

It turns out the smart mirror in the smart home is actually a smart camera, what a surprise!

With talks of Snap Inc. becoming a “camera company” and Facebook resounding in its ability to replicate the trends as usual, it’s a bit ironic that Alexa now is not just a “smart speaker”, but can literally live inside your camera. That’s the beauty of the evolution of computer vision and machine learning.

So what’s the problem? Critics point out that Echo Look is simply a device to feed Amazon’s big data fueled fashion ambitions.

  • Command it to take a photo of you and repeat across your fashion options
  • Get a recommendation of what you should wear!
  • Take a full length video where you can turn to see all angles of your day’s (or night’s) look


Amazon can suggest clothing you might want to buy, of course. This could if it becomes popular, help Amazon’s in-house brands and clothing lines take the next step.

While there are no guarantees in fashion, Alexa is definately up tot he mark with this new product that’s tantalizing for retail therapy addicts at the intersection of the voice user interface.

The Internet of Things Meets Fashion with Computer Vision

Could this signal the artificial intelligence beacon that is able to combine fashion, commerce and the camera all in the comfort of our homes?

This is potentially a very important move by Amazon, and has caught a lot of competitors off guard.

Amazon’s machine learning is finding ways to enter our lives in new data-plays, but getting so near and dear into our closet is a big move, in more ways than one.

Privacy Watchdogs have a Field Day with Amazon Look

The Echo Look is a data scientist’s dream and a privacy conscious consumer’s worst nightmare. The controversy surrounding the product is over invasive data collection and just what that means in a world of advanced intelligent computer vision.

Amazon has deliberately not set out a clear privacy policy according to Wired, meaning the age of privacy in the smart home might officially be over. Machine learning can recognize objects and can learn what best to advertise to you at some point in the future.

Echo Look Might Know your Mood

In the future computer vision will easily be able to identify your current mood by your facial features, and sentiment analytics can be used to know when to time advertisements or product suggestions best to you. This is the Big Data funnel of the predictive analytics of the future.

Knowing if you are pregnant or what your favorite color is, literally the tip of the iceberg. Letting Amazon into your bedroom on the other hand, might not be a big deal for you if you are an Amazon Prime member who has grown up shopping with convenience ever since you can remember.

Since Amazon’s native image recognition technology, “Reokognition”, can do facial analysis, it’s a shoe-in that sentiment analytics can be easily integrated into how Amazon can potentially live in your closet. We are talking here, only about future possibilities with Echo Look.

Fashion for the Geek in Us All

The first iteration of Amazon Echo Look runs for $200 or £154, and if privacy issues don’t concern you; the value here could be considerable for the urban Millennial consumer.

Who doesn’t want free fashion advice among the outfit choices and possibilities of a new Spring, Summer or Autumn collection. Echo Look immediately stands out as a viable IoT device for the Instagram generation of selfies and peer sharing of experiences.

The frontiers of artificial intelligence are to create a “look book” of Big Data on each individual. The clothes aren’t even the most valuable part. The health information that can be obtained would be considerable; as well as sentiment intelligence. Facebook is said to be working on silent telepathy and brain reading tech, but this is a far easier way to do just that.

Computer Vision is the next Iteration of Amazon Echo

Move over the smart speaker; Alexa, become my magic mirror.

However, perhaps it’s a small price to pay, when we live in a world obsessed with appearances. Amazon itself, doesn’t have to share this information with advertisers or third party websites, it will be its own Big Data ecosystem that will rival Facebook and Google for the inside scoop on us.

For your average young Millennial shopper and experiential new consumer; seems like a small price to pay for a new level of convenience. Because taking a selfie, is getting kind of old.

Michael Spencer is a content strategist, futurist and marketing consultant. He was named a 2016 LinkedIn Top Voice and blogs on technology trends as well as retail. He’s based in Montreal and manages social media branding for tech startups, in addition to blogging. LinkedIn | Twitter.


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How Can Small Businesses Stand out on Social Media

Owning a small business can make it difficult to compete with the big brand names that everyone already knows. The advantage that SMB retailers have compared to “big-box” retailers is their opportunity to create an authentic and unique experience for each of their customers.

While you may feel like even on social media you’re being overshadowed by the big guys, here are a few ways to stand out, and how to do it.
How to start a Vlog.jpg

Start a Vlog

Video is taking over the way people consume information. A fun way for small businesses to showcase their products and expertise about their business is to start a vlog, a.k.a, a video blog. Video blogs can cover topics from a new clothing line you’ve just started carrying, to fashion tips, to a personal entry about the success of our small business.

Vlogs are also great for promoting events and one-time sales. Aside from that fact that online videos now account for more than 80% of Internet traffic, a vlog creates a better sense of authenticity than your standard blog. This gives you a better opportunity, not just to increase the foot traffic in your store, it allows you to create a community with your frequent shoppers.

How to do it:

The great thing about vlogging is that it doesn’t need to be filmed in a fancy production studio. All you really need to start a vlog is a smart phone and an idea of the type of content you want to share with your viewers.

A great starting point for a vlog is to film an overview of your business, what inspired you to start it, and a tour. This introduction is a perfect way to create loyal viewers and customers who are interested in learning more from your vlog. And if you’re camera shy, try asking a friend, employee, or business partner to take the lead with your creative input!

Run Seasonal Campaigns

For retailers, you may find yourself needing to update your store for every season. This is especially true for clothing stores. By creating seasonal campaigns, you are not only letting your audience know that you are all set for the upcoming season, but showing them that you know what will be trendy for the upcoming season.

Seasonal campaigns are beneficial because they allow you to get very visual in your social media posting – which is great since Facebook posts with images see 2.3 times more engagement than those without images, and as of June 2016, there are more than 500 million Instagram users.

How to do it:

In order to announce your brand new stock of inventory for the upcoming season, you’ll need to create a visually appealing seasonal campaign. There are a few ways to do this.

In addition to the aforementioned vlog, try creating some promotional videos to help promote the new inventory coming in. Capturing visuals of outdoor seasonal scenes will trigger your audience to visit your store for a new winter coat. In addition to video content, Instagram and Pinterest are the perfect platforms to look to when promoting a seasonal campaign.
According to Shopify, 93% of Pinterest users use the platform to plan their next purchase. Hootsuite found that 75% of Instagram users are taking action, such as visiting a website, after viewing an Instagram post. By visually promoting products that are appropriate to the season on platforms such as Pinterest and Instagram, you’re much more likely to turn those “likes” into sales.

Leverage UGC.jpeg

Leverage User Generated Content

User generated content is a great way for small businesses to stand out on social media because it means that people are paying attention to and care about your business! By definition, user generated content includes any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasts, digital images, video, audio files, advertisements and other forms of media that were created by users of an online system or service, often made available via social media websites.

Put in more simple terms – user generated content is content posted by your customers about your business. This can include anything from an Instagram user posting a photo of them wearing an item from your latest clothing line, to a shopper writing a blog article about your business. Not only does user generated content often result in free advertising, but it helps you reach a wider audience through your customers’ network.

How to do it:

I know what you’re thinking – how do I encourage my customers to create content about my product? There are a number of ways to push that content out of your shoppers. The easiest way to do this is simply to use social media to interact with their audiences. If someone tags you in a post, make sure to leave a comment! There are also a number of social media monitoring tools that will help you scan for posts that mention your business but don’t tag your page. Surprising one of your frequent shoppers with a comment on their Instagram photo is almost guaranteed to increase
customer loyalty and stand out to all of their followers.

If you’re looking to boost your user generated content, try hosting a contest. Photo contests are probably the most popular way to get see more user content. For example, if you are the owner of a fashion boutique, try holding a photo contest on Instagram asking people to pose with their latest store purchases. You can create a hashtag for users to post along with their photos; that way, you can easily track who is participating in your contest, and choose a winner! People will notice the hashtag and it will help you stand out to a wider audience than you initially started with.

Competing with large retailers doesn’t have to be a ton of work. Social media has allowed retailers to connect with their customers on a more personal level, and will continue to advance in favor of business owners. Sometimes all it takes to stand out is the initial interaction.

Brianna Moriarty is the Marketing Communications Associate for Star Micronics with a focus in content creation and social media marketing. She frequently writes content to help small businesses build their marketing strategy and social media presence. Outside of her writing, Brianna enjoys traveling, music, fitness, and lots of coffee. LinkedIn | Twitter

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Social Media Trends for Small Business

Small to medium-sized businesses (SMB) and specialty retailers are on the rise. Over the past year, there have been huge shifts in the retail industry with large, “big-box” retail stores closing and online or discount retailers growing stronger. In order to stay on top, these small businesses need to find new and unique ways to market their business and keep up with growing marketing strategies. Social media has proved to be one of the most effective marketing tools for small businesses. Here are four social media trends for small businesses to pay attention to.

1. Video Content

Video content is taking over social media. If you scroll through your Facebook newsfeed, you’ll find that more and more content is video content. Social media has become less about sharing daily life updates and more about sharing the most viral content you can find. Not only is more video content flooding Facebook, but 85% of these videos are being watched without sound. The human attention span is shrinking, and as a business owner or marketer, it is important to keep in mind that you only have a matter of seconds to grab your consumer’s attention. With that said, you also need to find ways to portray your marketing message with no sound.

In addition to Facebook, Instagram and Snapchat are widely known as platforms to promote video content. Since Instagram decided to expand its video time limit to 60 seconds compare to the previous 15 second limit, businesses are taking to “the gram” for more video marketing. Even more recently, Instagram has jumped on the live-streaming bandwagon by introducing Instagram Live.

Facebook, Instagram, and Snapchat are all the homes of the social media platforms with the most video content, and they all have one thing in common: live video streams. While Facebook allows users to live-stream, this content continues to exist on Facebook after the live stream ends. The concept of Instagram live is more similar to that of Snapchat where users can go live, but once the live stream ends, the video disappears.

For small businesses, this amazing new feature gives you the ability to see who is actively following you on social media rather than putting the content off until later. For retailers specifically, this is a strategic option for flash sales, one-time giveaways, etc. Like Instagram Live, Snapchat gives small businesses a way to see who is actively following them, and an opportunity to interact directly and personally with their followers. What better way to announce the restock of your most popular item or a one day sale for loyal shoppers than to send out a quick snap?

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2. Visual Storytelling

As mentioned, the average attention span is getting shorter, and marketers are looking for new and unique ways to grab their audience’s attention. Consumers are getting their information less through written blogs or eBooks and more through digital content such as photos and video. With the growth of visual-based social media platforms such as Instagram and Pintrest, businesses are now using visual content to build their brand by giving themselves a “brand look”. It has since then been found that branded images and GIFs are powerful pieces of content for small businesses.

Another benefit of using more visually compelling content is having the ability to cater to an individual audience. Being that small business often have a very specific focus, visual storytelling on social media will help these business appeal to their target market. A fashion boutique that sells clothing for young women will want a fashion-forward, trendy Instagram page, whereas a SMB retailer selling home décor may want to put more focus toward their Pinterest page.


3. Staying Local

Social media marketing has advanced incredibly over the last few years. One of the greatest features offered through social media marketing and advertising is the ability to target posts to a specific audience based on location. When you own a small business, your local community tends to be your best customers.

Social media platforms such as Facebook, Twitter, and LinkedIn will allow users to target paid ads to users in your specific area in order to increase the amount of local customers who are buying from you. In addition, there are platforms that allow you to communicate to your followers where you are by adding your location to your Instagram photos, pinning your location on Pintrest, or using geofilter on Snapchat.

While location-based marketing is key for small businesses, location-based listening on social media is extremely useful. Social Media Examiner provides a full list of social listening tools that allow businesses to listen to and engage with customer who are in close proximity to their brick and mortar store. Social listening allows small business owners to listen to their local community without them even knowing it. With this information, small businesses can hear feedback from current customers and find ways to expand their business to appeal to a larger market within their local community.


4. Go Organic

Social media marketing doesn’t require a large budget! Now more than ever is the time to take advantage of the millennial generation’s authentic mindset, and try stepping away from the paid social media ads. Small businesses tend to have small budgets and cannot invest all of their money into social media. Social Media Today has a simple solution for these businesses:
reduce, reuse, and recycle.

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Rather than constantly straining your brain for new content and ideas, create content that can be used in different ways across all of your social platforms. By doing this, you can get away with creating new content less often.


Make sure your content will not go stale too quickly. Work to create timeless content that you can reuse over and over again that will spark the interest of your followers every time.


While it is important to vary your content across different social media, you can find ways to recycle your content. This means creating one big idea that can be used differently, or that you can take pieces from to promote across separate platforms.

While owning or operating a small business can oftentimes be difficult, marketing your business doesn’t have to be. The first step is simply creating your social media accounts, and make sure to create tons of valuable and shareable content to keep you one step ahead of the competition.

Brianna Moriarty is the Marketing Communications Associate for Star Micronics with a focus on content creation and social media marketing. She frequently writes content to help small businesses build their marketing strategy and social media presence. Outside of her writing, Brianna enjoys traveling, music, fitness, and lots of coffee. LinkedIn | Twitter

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